The Ultimate Guide To Successfully Creating + Selling Your Signature Course (Even If It’s Your First Time)

The Ultimate Guide To Successfully Creating + Selling Your Signature Course (Even If It’s Your First Time)

So you know a bunch of really great stuff and have some kick-ass experience that could help change lives, but you’re not sure where to start.

May we recommend creating your Signature course?

And if you’re saying, “Well, Josh & Jill, that sounds great, but what the hell does that mean and how do I do it?”

Well, that’s exactly why we decided to devote an entire episode of our podcast to give you the rundown on why selling your Signature program is SO effective.

Know what’s even better? We’re also giving you a step-by-step process on how to actually DO it.

Aren’t we sweet? (spoiler alert: we totally are)

So, are you ready to get the jump start on how you can bring a little bit of your brilliance to this world?  

Then let’s get started!

So we know it can seem really daunting to put together a “signature” program. You see others finding massive success with it on the internet but wonder where TF to even start.

As always, we’ve got you. 

But juuuust in case you’re here for the Cliff’s Notes version, we’ll give you a basic overview in 4 straightforward steps.

You ready?

Step one: Get crystal clear on the transformation. That’s what you’re selling, after all. People are interested in how they can change their lives. The more clear you get about it, the easier it will be to sell it to those who need it.

Step two: You’ve got to create an irresistible offer. This is about creating the solution they need, and giving them a roadmap to make it happen. It’s also an opportunity for you to create some sweet bonuses that will help make your offer a no-brainer.

Step three:  Nail your messaging. Draw them in with something they can identify with. Show them you understand their struggles. It helps them connect with you and what you have to offer, and helps them see the benefits of taking action with you and what’s possible for them on the other side.

Step four: Time to sell! The best way to do this is to create a kick-ass experience around your offer — one that builds rapport and gives them a small win that gets them stoked to keep working with you. Add in some super sweet incentives for being the first to join.

Here’s the truth: each of these elements are key players in the success of your signature offer.  You can’t do one, but not the other.

You can’t have a kick-ass offer with a weak transformation.

You can have an amazing transformation, but if you’re not clear about what TF that is, it won’t land.

You’ve got to nail each one of these and when you do, it’s going to be amazeballs.

If you want all the dirty deets, hop on this episode and you’re gonna want to take notes.

And if you’re really ready to get moving, get your ass over to Course Creators Bootcamp and get yourself enrolled.  You’ll take daily action and get real-time feedback to help get your signature course off the ground.  See you there.

Gems we mentioned today:

The Big 3!

  1. Be clear on the transformation
  2. Create an irresistible offer
  3. Nail your messaging 

Nuggets you don’t want to miss:

Click on any of the timestamps below to listen in to that section of the episode:

Thanks for reading.

If you're a coach or course creator and you're struggling to find a predictable solution for getting more clients, we recommend starting with our proven crash course called, The Paid Launch Formula™.

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